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Monday 2 July 2012

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BO: 'The Amazing Spider-Man' beats 'Maximum'

Mumbai: While 'The Amazing Spider-Man' had the biggest opening for a Hollywood film ever in India, Sonu Sood-Nasserudin Shah starrer 'Maximum' has proved to be a disappointment. The Andrew Garfield-starrer franchisee film collected around Rs 30 crore on the weekend while 'Maximum' collected close to Rs 2.5 crore. Trade analyst Atul Mohan says, "Unlike its name 'Maximum', the promotion of the film was minimum which was its undoing.

The film disappointed big time. It was made on a stipulated budget and had very good performance from its lead actors Sonu Sood and Neha Dhupia but the film will loose money." He adds, "The Amazing Spider-Man has managed to bring in a lot of footfall but we expected the film to do better. Nonetheless, it is a big blockbuster."

Trade expert Amod Mehra tells us, "Maximum has proved to be a disaster at the box office but the surprise package has been Spiderman. It proves that English films are here to stay." Girish Wankhede, spokesperson of a multiplex chain said, "Spiderman opened moderately on Friday but jumped to double on Saturday. Even on Sunday the collections were extremely good for the film. The occupancy for us in all-India was 80 per cent on Sunday
Maximum' did not do well. On the other hand, 'Teri Meri Kahaani' has failed at the box office. 'Gangs of Wasseypur' and 'Ferrari Ki Sawaari' still have their audience and have maintained themselves in limited shows. On the other hand, Rowdy is also average." Mehra adds, "Teri Meri Kahaani is a disaster at the box office. Gangs has found a few takers. Ferrari would have been a huge hit had the producer not sold the film at such a huge price."

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